THE MODERN MUSIC BUSINESS IS COMPLICATED.
WE STREAMLINE IT.
Welcome to Boomtown: The independent musician’s guide to the modern music business.
So What Exactly Is Boomtown?
Boomtown is a resource for independent musicians of all levels, helping you work smarter to build a successful career in this crazy business. By showcasing everything from new income streams, to planning, to artists doing it the right way, to marketing and merch tips from the pros, we provide the education, inspiration, and motivation independent musicians need to take command of their brand and business.
EDUCATE, MOTIVATE, AND INSPIRE
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Why listen to us?
No, we aren’t musicians, but we’ve both built successful careers in the industry. Between us, we’ve worked with every level of artist and every stage of their careers. From Janet Jackson, Lee Ann Womack, Dierks Bentley, and Korn to artists getting started and successful songwriters releasing their own music. And between the two of us, we know top experts from virtually every facet of the business from touring to merch to social media and marketing.
Malia Barett
MANAGEMENT GURU
Malia built a career in artist management at Red Light, working with artists like Lee Ann Womack and Randy Rogers Band. With a passion for independent artists, she struck out on her own, managing music releases and other projects for independent artists and songwriters like Wade Bowen, Heather Morgan, and Josh Grider. Her relentless work ethic and enthusiasm make her a fierce champion of artists and their work.
BRAD HENDERSON
BRAND GURU
From ad agency Art Director creating campaigns for Nike and FedEx to helping artists like Janet Jackson and Keith Urban define their online brands at echo/Ticketmaster, Brad has a wide range of experience. Today he partners with independent musicians (Brandy Clark, Cody Johnson, and many rising artists) to create distinctive brand identities in ways that help them grow their career and their business.
WORKSHOPS
INDUSTRY
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What
SHOULD you
expect?
CAREER
BUILDERS
CREATIVE IDEAS
PODCASTS
DIGITAL
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EXPERTS
INSPIRATION